Hello, I Am
(Art Direction, Filming, Video Editing)
Hello, I Am revolves around the idea of self introduction and expressing one’s individuality through their own unique ways. This campaign aims to connect and unify people as they share more about their aspirations, what they stand for and believe in, with no boundaries between different languages, races or even ages.
In this campaign, it surrounds six individuals who share their beliefs. Even with language difference, they share commonalities that will bring them to work together. This campaign transcends cultural boundaries and brings them to the core of what unites them.
Art Director (Photography): Laura Lim
Art Directors (Video): Elaine Oh and Tam Wai Hong
Photographer: Derek Zhong
Video Editor and Media Designer: Elaine Oh
All images, videos and layout are shot, edited and designed for PEDROSHOES.COM.